As a Software as a Service (SaaS) business, your website is the face of your company. Your website is your VP(Virtual Property) of Sales. And your VP of Sales needs to be amazing and result oriented. Your website is where potential customers go to learn about your product, sign up for a free trial, and ultimately make a decision to subscribe or purchase for your software. But with so many website platforms to choose from, how do you know which one is the right fit for your SaaS business? In this post, we’ll explore why WordPress is an excellent platform for building a website for your SaaS business.
1. Easy to Use:
WordPress is a user-friendly platform that allows businesses to create a website quickly and with ease. With its simple dashboard interface, even those with a basic technical knowledge can create a simple professional-looking website. This makes it an excellent choice for SaaS businesses that want to focus on building their product, rather than spending time on website design and development.
WordPress is highly customizable, allowing SaaS businesses to tailor their website to their specific needs. There are thousands of free and premium themes available, giving businesses the flexibility to create a website that reflects their brand. Additionally, there are numerous plugins available that can add features such as contact forms, social media sharing buttons, and e-commerce functionality.
3. SEO Optimized:
WordPress is optimized for search engine optimization (SEO) out of the box. This means that businesses can rank higher in search engine results and attract more organic traffic to their website. Additionally, there are several plugins available that can help businesses optimize their website for SEO, further increasing their visibility in search engine results.
4. Mobile Responsive:
With more and more people accessing the internet on mobile devices, having a mobile-responsive website is essential. WordPress makes it easy to create a mobile-responsive website, ensuring that businesses can reach a broader audience.
As a SaaS business grows, its website needs to be able to keep up to the scale and pace of the business growth. WordPress is highly scalable, allowing businesses to add new pages, features, and functionality as needed. This means that businesses can start with a simple website and add to it as they grow, without having to switch to a new platform.
6. Community Support:
WordPress has a vast community of followers and developers and users who are always working to improve the platform. This means that SaaS businesses can benefit from the collective knowledge of the community and get help and support when they need it.
In conclusion, WordPress is an excellent choice for SaaS businesses looking to build a SaaS website. With its ease of use, customization options, SEO optimization, mobile responsiveness, scalability, and community support it is indeed a great choice. We at BiCSoM help SaaS businesses build out of the box SaaS website experiences on WordPress. We would love to connect with you and understand more about your SaaS business’s website requirements. Schedule your free website design and development consultation today?